Thursday, June 17, 2010

Canadian Responsible Investment Conference Update: Advisors key to SRI sales strategy

Quebec investors don't know a lot about responsible investing, but a significant majority are interested in the concept — so interested, in fact, that 59% of those surveyed by Desjardins said they would consider investing in socially responsible investing (SRI) products. Furthermore, 64% believe that financial institutions have a duty to offer SRI products to their clients, and 92% said that offering SRI products positively affected their perception of Desjardins as a company.

Those are the main findings of a study on Quebecers' attitudes toward SRI, which was released by Desjardins earlier this week at the Canadian Responsible Investment Conference in Toronto.

Read the full story, published today on

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