The
SIO Board is considering options related to branding of the
SIO, and of the term Socially Responsible Investment. The term
SRI has been debated and discussed extensively in Canada and abroad for many years. Some members and potential members of the
SIO have raised concerns about the term
SRI, and have argued that
SIO should move to
rebrand the concept. At the same time, the name of the Social Investment Organization itself, with its brand rooted in the concept of social investment may no longer be the best label that reflects the work they do and the member companies they serve.
Over the past few years, the
SIO's American sister organization has moved from being the Social Investment Forum to Forum for Sustainable and Responsible Investment. Similarly
Eurosif is the European Sustainable Investment Forum and
UKSIF is now promoting 'sustainable and responsible finance'.
The term 'social' is now more often used in areas like social finance, social enterprise and other types of impact investing that are not necessarily focused on publicly traded companies. But the social issues addressed by
SRI have not disappeared. They are reflected in the increased use of
ESG (environmental, social, governance)as a way of quantifying
SRI.
The
SIO is sending out a survey today to members asking them for their thoughts on the name and branding of the
SIO. But I believe this is a discussion that the broader
SRI community can, and should, also engage in.
What do you think of the term 'social'? Are it's connotations
positive or negative? How should we sort out all these various terms? Is there something to be said for consistency?
Solutions? Ideas? Let us know what you think.